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London Denim

London Denim is a brand that has been providing chic heritage style since 2001. It is aimed at modern men and women who have a strong sense of their own style and appreciate the timeless appeal of classic fashion. The brand blends contemporary elements with its heritage-based designs, making it ideal for those who want to look both stylish and casual. London Denim is perfect for anyone who wants to sparkle and dress fashionably in all aspects of their daily life.

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The London Denim Man or Woman.

 

I demonstrate my chic, first and foremost, with my lifestyle and how I interact with others.

I make a point to do everything with class. I never try to cut corners or do anything half-way.

I try to live a life of elegance, in that I do things gracefully and in a stylish way with minimal effort.

I always try to give people proper respect as if they are an important person.

I’m always looking to have intellectual conversations with people, I listen to what they have to say always giving them my full attention.

The way I dress is similar; elegant, graceful.

My style is one of a tailored casual and jeans are my sartorial preference.

Their versatility is amazing. They have the ability to be worn with tailored jackets and loafers or leather and boots without sacrificing their sophistication.

My appreciation for tradition and heritage runs deep but I like to incorporate modern pieces into my wardrobe in an attempt to combine the old with the new.

One thing I don’t do is dress for other people. Never letting other people’s opinions dictate what I wear. 

I’d much rather my style to be natural and as smooth as possible, without too much care.

 

 

London Denim Brand

 

At London Denim we understand that the fashion industry has a lot to answer for when it comes to taking care of people and the planet. That is why we are committed to fair trade and sustainability whenever and wherever possible.

 

We try to use ethically sourced sustainable fair trade or recycled cotton in all our products.

For other fabrics / fibres we aim to use only recycled or sustainable products where possible.

As a small brand this is not always possible, but we aim to increase our usage year by year.

 

We want to ensure our products have a life beyond your wardrobe, by designing and making beautiful, timeless, chic and elegant pieces that never ending up in a landfill. 

You will want to Mend them and share them. Feel fantastic in them and Make memories. Then let someone else feel the same by recycling them and make good choices by donating them to charity.

Live life and wear your clothes to the full, we will try to make it all a bit more elegant and do it all a bit better.

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